Since 1971, a name that makes Italian fashion shine

Enny Monaco was born in the heart of Italian artisanal excellence. Since 1971, she has been creating jewelry that combines creativity, elegance, and quality — becoming over time a true symbol of Made in Italy.

In 1976, she participated as an exhibitor at SAMIA in Turin, the first fashion fair in Italy. Her collection caught the attention of journalist and event organizer Elsa Rossetti, who invited the brand to compete for the Fashion Oscar, promoted by the National Academy of Haute Couture.

A look back in time

On October 25, 1988, Enny Monaco inaugurated a franchised boutique in Dubai, inside the Hyatt Galleria. Around the hotel’s ice-skating rink, an international event took place, attended by diplomats, journalists, and fashion personalities.
It was one of the first examples of international expansion for an Italian costume jewelry brand.

The evolution of jewelry: from classic to “fantasy”

In the 1980s and ’90s, fashion evolved — and so did jewelry. Severe, minimal lines gave way to new shapes, unusual materials, bold proportions, and striking combinations. The so-called “fantasy jewelry” became a true protagonist.

Enny Monaco became a reference name in this new wave and was chosen by prestigious Italian fashion houses to enrich their collections. Among her collaborations:

Valentino – Mila Schön – Lancetti – Laura Biagiotti – Krizia – Missoni

These fashion icons relied on Enny Monaco’s experience to accessorize their runway looks on the world’s most exclusive catwalks.

Iconic covers and international visibility

Enny Monaco’s jewels have appeared on the covers of leading Italian and international fashion magazines, always worn by iconic figures such as Raffaella Carrà. Notable publications include:

• Radiocorriere TV – September 1984

• Oggi – November 1984

• Madame (Germany) – March 1987

• Confidenze – July 1988

• Milleidee, Vogue – September 1988

• Benissimo – Moda a domicilio – Fashion at Home

Each cover is a testament to the unmistakable Enny Monaco style — always elegant, bold, and perfectly in tune with the era’s trends.

A pioneer in modern e-commerce

With great entrepreneurial vision, Enny Monaco was among the first in Italy to sell her jewelry directly through magazines, giving readers the opportunity to order pieces by mail and receive them at home.
The pink and blue boxes visible in the archive images are a true forerunner of modern e-commerce.

Today, the same timeless style

After over fifty years of activity, Enny Monaco continues to offer fantasy jewelry crafted from high-quality precious materials, with refined, accessible design — all proudly made in Italy.
An identity built on passion, elegance and authenticity: a story of Italian style that continues to inspire.